Willow & Whisk

This Willow and Whisk project was created for my web design class, where I developed a full brand for a bakery. I built the identity around soft greens and purples and used a frosting motif throughout the designs to make everything feel sweet, playful, and cohesive. I wanted the brand to feel cozy but still a little elevated, like a modern bakery with personality. I created a range of brand applications, including signage, cake and cupcake boxes, and stickers. This project let me explore how a visual identity can carry across both digital and physical spaces while still feeling consistent and recognizable.